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Web Hosting - All About Domain Names
"What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot.
A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site.
It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software.
In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now.
But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site.
Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well.
Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice.
ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names.
GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee.
You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new.
A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names.
Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.
Important Steps to Follow in Creating a Professional Digital Identity for your Job Search Having a professional digital identify is essential in finding new business or employment. Everyone can benefit from having a polished professional digital identity. It is key to advancing in any career. Of course, how you present yourself digitally depending on what type of career advancement you are going for. If you are starting a new business you will need to have a stellar website. A professional should consulted so that you have the best website possible. If you are interested in securing a new job, you can probably build your own website or just post your resume and portfolio. Trying to land an interview is much easier than striking out on your own so it takes a little less effort. However, no matter what your career aspirations are a professional digital identity is important. If your professional digital identity is lacking in credibility spend some time and effort improving it. A healthy professional digital identity will help you get the job you desire. Instead of spending money on business cards, invest in presenting yourself well on the web. People can always get in touch with you on the web. Business cards get lost in the shuffle of day-to-day paper accumulation that most people acquire. Locate all of the social networking sites you can. You can never be too well represented on the web. Of course, people like to shake hands and meet you in person. When circumstances permit, set up lunches or coffee dates to discuss projects or networking opportunities. For entrepreneurs, it is wise to stay well acquainted. The type of business you are in will influence what you have in your portfolio. If you are striving to build an online presence for your own personal business, have plenty of samples on your site. If you business is not one where you have samples to show, have coupons or special offers posted. Create a strong professional digital identity and you will attract more sales. Whether you are networking or building up business for yourself, you need to have a professional digital identity that people can respect. Provide a number of ways for people to get in touch with you and keep your information updated. Do pro bono if necessary. Do some things for free to gain exposure. First impressions have a big influence on what people think about you. In the past people were limited to physical or phone impressions. These days the way that employees first get to know most candidates is through their digital identity. A bad web site or a sloppy portfolio online can ruin your chances of getting a job. Make sure that your professional digital identity is well developed. One of the major mistakes people make when it comes to digital identity is registering for networking and social sites and posting less than favorable pictures and comments. Some employers check MySpace and Facebook to try to get a clear picture of the candidate they are interviewing or deciding whether or not to work with. If your Myspace page is full of pictures of you in your scantly clad bathing suit their decision to hire you or not becomes very easy. Do not use your real name to register for these types of sites. Or if you do, use the site in a professional manner. Set up your Myspace page in an attractive and professional way. Friends will be able to reach you but employers will also view you in a professional manner. A great way to present yourself well digitally is to have your own website. Upload your resume and include information about your work history. Employers will be able to review your work history more extensively making them more inclined to contact you. How to Choose Writing Software and a Few Suggestions (writing software) There are many choices available to today’s writers. From the cheapest to the most expensive the choice is entirely yours. Writing software can make you life easier and more organized. Whether you are an established writer or just starting out there is writing software available for you. First, you need to figure out what features you are looking for in the writing software. You do this by first accessing your needs as a writer. What kind of writing do you do? Do you write screenplays, novels, technical writings, or a collaboration of things? By knowing what you are going to expect from the writing software will make it much easier to pick out. From writing poems, to advertisements, to novels there is writing software out there for you. Here are a few that you can consider: Write That Down is software that is geared towards agents, publishers, freelancers, and screen writers. The application has tabs for contests, publications, submissions, accounts, and many more. It offers features from both sides of the writing world, for the writers and publishers. This may be a little too much for some. The Wizard of Words is pretty much a one size fits all as far as writing software goes. It has formatting for novels, articles, short stories, term papers, and so much more. For book writers is has a repair editing wizard that reformats just about any aspect you need it to. It even has tools for creating book proposals and query letters and mass mailing them. It requires Microsoft word 97 and higher. Style Writer is a style and grammar checking. It checks your writing against over 35,000 common language problems. You can change the type of writing it is checking and it adapts to the document type. It has 15 specialized features that will help you in your writing ventures. You can add and delete the grammar and style advice. It will track your progress and show you as you learn to stop making these mistakes on your own. When you install the software it merges itself with your own word processor. Writers Block is a replacement for Microsoft word. This software is a word processor and spread sheet rolled into one. It allows you to write in blocks and then arrange them how you want. It has a power panel in which you enter the writing for the current block. It floats above other programs so you can easily read from one page and type into the power panel. Rough Draft is a free download program. Well they would like donations but that is your choice. It is similar to Microsoft word but is more user friendly. It has special modes for plays and screenwriting. And it has an instant back up feature. Unfortunately, it does not have a grammar checker, tables, pictures, or footnotes. A popular choice for written media publishing is Adobe Page Maker. You can type your text right into the formatted layout and has a new data merge feature that you can merge previously saved spreadsheets or other databases to create new projects. That is just a brief overview of a few of the writing software products out there that looked interesting to me. During your writing journey, search for writing software that have multiple purposes, such as those software titles that create congressional letter, name generators, poetry, and jokes. Whether you are an inspiring new writer, an accomplished novelist that has been writing for years, or maybe a publisher or editor there is software out there for you. |