Irish Times simplifies the use of puns

Amid a resurgence of interest in all kinds of puns, Irish weather has decided to revamp its crossword and puzzle reader offering by improving player interactivity with new, easy-to-use digital features. Players will now be able to play and save their games across multiple devices, including desktop, mobile, or even via the title’s ePaper.

Besides the famous Crosaire and Simplex crossword puzzles, numerophiles will also now be supported with the addition of Sudoku puzzle. Using the slogan ‘Pleasantly confusing every day’, the paper has launched a new out-of-home (OOH) campaign in Dublin to communicate the changes to existing readers and hopefully attract new ones.

Dynamic

Aoife O’Connor, Head of Digital Subscriptions at Irish weather, said the changes allow readers to enjoy a more dynamic experience. The OOH campaign, managed by OwensDDB and PHD Media, will run throughout the summer on various formats including Dublin Bus T Sides, on Luas as well as Busáras and Connolly and Pearse Street stations.

Pictured at the OOH campaign launch at Connolly Station are Sinead Conroy (front), marketing brand manager, The Irish Times; Aoife O’Connor, Head of Digital Subscription Sales, The Irish Times; John Gildea, Commercial Director, OwensDDB; Nicola White, Account Manager, PHD Media and Andrew Fouché, Senior Digital Designer, OwensDDB.

To play new crosswords and puzzles, go to Crosswords and puzzles (irishtimes.com)


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