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Web Hosting - How To Select A Web Host
As with many purchases, our first impulse when selecting a web hosting company is to go with the cheapest. Hey, they're all alike, why pay more? Au contraire.
There are a number of objective criteria that separates one web hosting company from another and money is only one of them. And not the most important one. Selecting a company based on price alone is equivalent to selecting an auto mechanic on price alone. Sure, he may maintain or fix your car cheaper. But will the car spend all the time in the shop and none on the road?
The first consideration is 'horsepower'. Do they have the capacity to carry your load and deliver decent performance? Most hosting companies will advertise that they have huge bandwidth and hundreds of servers. They're usually telling the truth.
But there's a difference between existing capacity and usable capacity. If they also have thousands of sites with millions of visitors per day the available or free capacity will be much lower. A big pickup truck may be able to tow 5,000 lbs. But not if it's already carrying 4,999.
Be sure to ask about available capacity, and have the prospective company back it up with reliable numbers. If you can't interpret the information they provide, find someone to help you do so.
Next, and a very close second, is reliability. A lot of power is worthless if it's cut often. Outages are a normal part of business. Even Google and Microsoft go down from time to time. The difference is, it happens rarely and they have failover plans. That means, if their site/system does go down it's either up again in a flash, or you never see the outage because a backup system kicks in automatically and seamlessly.
Be sure to grill the company closely about their up time. They'll often tout 99.6%, or some such figure. But, like the on-time figures of the airlines, those numbers can be shaded by adjusting the definition of 'up time'. What matters to you is whether your visitors will be able to reach your site at any time of the day or night they might want to.
Find out what systems, both technical and human, they have in place to deal with failures of all sorts. Servers can go down, networks can fail, hard disks can become defective and lose data even when the other components continue to work fine. The result is YOUR site is unavailable, which is all that matters to you. The web hosting company should be able to deal with all of that and have you up again very quickly.
Last, but not least, is security. With the continuing prevalence of viruses and spam, you need to know that the web hosting company you select has an array of methods for dealing with them. That means a good technical plan and staff who are knowledgeable in dealing with those issues. The old saying: 'an ounce of prevention is worth a pound of cure' is more true here than anywhere else.
All these issues are central to finding a web hosting company that can deliver the services you need. After those criteria are satisfied by a number of candidates, then you can start narrowing them down by price.
Web Hosting - Is a Dedicated Server Worth What You Pay? In reviewing web hosting plans, many web site owners are faced at some point with the decision of whether or not to pay for a dedicated server. A dedicated server is one which holds your site(s) exclusively. It's not shared with other sites. You then have the option to put one site or many on that piece of hardware. But the decision is never easy. There are multiple considerations to take into account, far beyond just the higher dollar outlay that inevitably accompanies a dedicated server option. Performance is (or should be) a prime consideration for the majority of site owners. Studies show that when a page doesn't load within about 10 seconds or less, almost everyone will give up and go elsewhere. The delay may be caused at any of a hundred different points in the chain between the server and the user. But often, it's the server itself. In any case, it's important to eliminate the server as a possible bottleneck, since it's one of the few points over which the site owner can exercise some control. That need for control extends further than just performance, however. Other aspects of the user experience can benefit or suffer from server behavior. Security is a prime example. With the continuing prevalence of spam and viruses, a server can easily get infected. Having only your site(s) on a single server makes that issue much easier to deal with. With fewer sites on a server, there is less likelihood of getting infected in the first place. Also, since you will place a higher value on security than many others, it's easier to keep a dedicated server clean and your site well protected. You can use best practices in security to fortify your site. Having other sites on the server that you don't control raises the odds that your efforts are for nothing. One way your efforts can get watered down is through IP address sharing. Less sophisticated hosting services will often assign a single IP address to a single server and multipe sites. That means your site is sharing the same IP address with other domains. That leaves you vulnerable in several ways. Virus or spam attacks may target a particular IP address. If you have the same one as another site, one that is more likely to attract hostile intentions, you suffer for and with someone else. In other cases an IP address range is assigned to the server, with each site receiving its own address from within that range. Though better than the one IP:server scenario, this still presents a vulnerability. Many attacks try a range of IP addresses, not just a single one. But even legitimate sources can give you trouble when you share an IP address or a range. If another site engages in behavior that gets it banned, you can suffer the same fate if they ban the address or range. If the miscreant that shares your server/IP address or range is himself a spammer for example, and gets blacklisted, you can inadvertently be banned along with him. Using a dedicated server can overcome that problem. There's a certain comfort level in knowing what is installed on the server you use, and knowing that you alone put it there. But a dedicated server option may require increased administration on your part. If you're not prepared to deal with that, you may have to pay still more to have your dedicated server managed by someone else. All these factors have to be weighed carefully when considering a dedicated server plan. Sweepstakes Entries Can Garner some Freebies Are you ready to cash in on the web's best sweepstakes and freebies? When it comes to finding the best of freebies on the web, sweepstakes entries and freebies go hand on hand. There are many fine websites that act as repositories for free stuff and sweepstakes. Here are some tips for finding the best sweepstakes entries and cashing in on the best freebies to be found on the World Web. Tips and Hints for Finding the Best Sweepstakes on the Web There are many websites out there that advertise the best of the free web. These sites often list dozens (if not more) of freebies and sweepstakes. Unfortunately, there are good deals of disreputable and not-legitimate websites that offer erroneous information or simply dozens of outdated sweepstakes links. Fortunately, there are many easy to use tips that you can use to find the best in sweepstakes. Ordering Your Sweepstakes Entries by Category Part of the secret in winning sweepstakes is that winners are able to organize their sweepstakes entries. First, you want to order sweepstakes by category. What are you most interested in winning? Are you lusting after a brand new car, or are you coveting that full makeover and shopping spree? Remember—sweepstakes usually come in big packages, so it does not hurt to think and dream big. Of course, it is important to keep a healthy sense of perspective when you go about filling out sweepstakes entries, but you want to make sure that you are focusing on the right kinds of sweepstakes. Ordering Sweepstakes Entries by Entry Deadline Date Another easy way to bring order to the crazy world of sweepstakes entries and freebies is to organize all of your sweepstakes entries by the deadline date. The last thing you want to do is to focus your energies on sweepstakes entries that are already expired. Purchase a notebook with file pockets that allows you to organize all of your sweepstakes entries by category and date. Keep a calendar handy and make sure that you note the various deadline dates for submitting to sweepstakes contests that you want to enter. Keep an Eye on Your Favorite Companies and Sponsors Once you have been in the sweepstakes business long enough, you begin to notice a definite pattern—your favorite companies, businesses and corporations probably sponsor their sweepstakes contests on a regular schedule. Make sure you bookmark your favorites—those companies that are frequent sponsors of sweepstakes contests—and visit their site often. You want to get a leg up on the competition by knowing who will be holding a sweepstake contest at any given time. Make the Sweepstakes Directory Your Best Friend If you are serious about winning sweepstakes freebies, you will want to become very well acquainted with sweepstakes directories. The World Wide Web is a haven and treasure trove for sweepstakes directories. These are websites that contain libraries of links that can connect you to new sweepstakes. Thank the organizers out there, who feel the need to collect and label links for the rest of us. These websites can be great places to start your search for the perfect sweepstakes entry. Sign Up for Newsletters that Keep You in Touch with Sweepstakes Sponsors If you know that certain companies sponsor sweepstakes contests, consider joining the newsletters of the contest sponsors. Many sponsors use their free newsletters to promote sweepstakes contests. This is a good way to learn more about their giveaway patterns. You will also be the first to know whether about sweepstakes contests as soon as they go online. You can search the Internet for the best of these newsletters. Be warned that your inbox will quickly fill up if you rely on this method. |