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Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice.

Continuing Education Key to Being a Better Employee Employers now recognize the importance of continuing education for employees. Over the past few years, more and more employers have begun to offer tuition reimbursement and continuing education classes to their employees. While this was once thought of as an excessive expensive, it is now understood that continuing education benefits the company as much or more as it does the employee. The job market is becoming more and more competitive everyday. Only the best employees are getting jobs in certain sectors. That means that your skills need to be sharp in order for you to remain valuable to your company. This is where continuing education comes into play. No matter what type of job you have, just about all companies are investing in continuing education. The reasons why are simple. Even though the company may spend a good deal of money on continuing education for their employees, they see an even larger return. By having employees that are on the top of their game, the company will be more productive as a whole. Thus the company will make more money. With that in mind, it is very important that employees always take advantage of continuing education classes when they can. You will be able to stay on top of whatever new trends are coming up and possibly acquire skills that will allow you to move up in the company. By taking continuing education classes, you will become more productive. Studies have found that employees that continue to have their skills refreshed and renewed are more productive on the job. This is a perk for both employees and their employers. You will be able to finish more work in less time and with more understanding. Thus making your time at work easier. If you are not sold on the idea of continuing education, think of it this way. Your employer is paying for it. It is a perk of your job that you should take full advantage of. If you are working towards acquiring skills that will lead you to a promotion or an entirely new job, you are doing something to better yourself. And, it is costing you less, or nothing at all. The best companies to work for in the country have great training programs. This is no coincidence. These companies, which also make a ton of money spend thousands of dollars training their employees so that they can go out and make the company the most money possible. Less successful companies have begun to follow suit. No matter what type of job you have, there are continuing education programs that can help enhance your job experience. Continuing education is a great way to break out of a rut. If you are eager to change jobs or get a promotion, you will fair much better in the job market if you do some continuing education. Use whatever means your company offers to better yourself and become more marketable. The type of continuing education you choose depends on your career goals. It is always helpful to have an advanced degree in a certain field. If tuition reimbursement for graduate school is an option, take it. Having a Master’s or PHD will help you become an expert in your field of study. If your job has company continuing education, take them up on it., Even if a promotion is not exactly what you are looking for, being cross trained is always a good idea. Gain as much in the way of knowledge and skills as you can. When you move on to your next job those skills will look great on your resume.

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