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Web Hosting - All About Domain Names "What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot. A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site. It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software. In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now. But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site. Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well. Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice. ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names. GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee. You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new. A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names. Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.

Web Hosting - Why Backups Are Essential One thing most web site owners have little time for is... anything! Anything other than focusing on their site content and the business or service it supports and the information it provides, that is. That means that administration often suffers, as it frequently must. There's only so much time in the day. But the one thing that you should never let slide are backups. They are like insurance. You rarely need it (you hope), but when you do you need it very badly. Performing regular backups - and testing them - doesn't have to be a nightmare. A little bit of forethought and effort and they can be automated to a high degree. And, they should be tested from time to time. Even when a backup appears to have gone without a hitch, the only way to know whether it's of any value is to attempt to restore the information. If it can't be restored, the backup is worthless. Even when the web hosting company provides the service, there is still some planning involved for the site owner. Hosting companies often rely on one or both of two methods. They backup everything (called a full backup), then backup anything which has changed since the last full backup (called an incremental backup). Of special interest are any configuration files that have been tailored. If you've modified the default installation of a software package, you want to be able to recapture or reproduce those changes without starting from scratch. Network configuration files, modifications to basic HTML files, CSS style sheets and others fall into the same category. If you have XML files, databases, spreadsheets or other files that carry product or subscriber information - about items purchased, for example, or people who signed up for a newsletter - those should get special attention, too. That's the lifeblood of your business or service. Lose them and you must start over. That can break your site permanently. It should go without saying that all HTML and related web site files that comprise visible pages should be backed up regularly. It isn't necessary to record every trivial change, but you can tailor backup software to exclude files or folders. Usually they're so small it isn't worth the trouble. But in some cases those small changes can add up in scenarios where there are many thousands of them. Here again, the backups are worthless if they can't be used. Even if the hosting company charges for doing so, it's worthwhile to test once or twice a year at least to ensure the data can be restored. That's especially true of database backups, which often involve special software and routines. Database files have a special structure and the information is related in certain ways that require backups be done differently. Developing a backup strategy can be straightforward. Start simply and review your plan from time to time, modifying it as your site changes and grows. But don't neglect the subject entirely. The day will come when a hard drive fails, or you get hacked or attacked by a virus, or you accidentally delete something important. When that day comes, the few minutes or hours you spent developing and executing a backup plan will have saved you days or weeks of effort.

Self-Publishing and Other Options Online (how to get a book published online) There’s no question about it. There is more room for more types of writing on the internet. Many people know that getting a book published for the book store shelves is next to impossible. The competition is overwhelming. Most successful writers have already achieved fame and so are able to write book after book. The unknown, though still talented writers are shut out. Publishing books is expensive and time consuming. There are only so many readers in the world. To keep the ratios between writers and readers comfortable, less than one percent of would be writers actually get published. That is all changing now. The internet is big enough for everyone it seems. It offers many more, less expensive publishing opportunities. It also gives exposure to aspiring writers allowing them more chances to impress the hard copy publishers. So, the opportunities are there. Do you want to know how to get a book published online? Is Self-Publishing Cheating? Self-publishing is certainly not cheating. Depending on what your goals are of course, it may or may not be a direction you would like to take. In the hard copy world, self-publishing is cost prohibitive. Actually getting a book into print costs more money than a typically poor beginning writer can muster. That is the great thing about the internet. It’s free. You can either start up a free website of your own and post your novel, or pay a small monthly sum and attempt to sell your writing online. By paying for a website you will be allowed to sell a product from that site. If you can write well enough to catch someone’s attention, they may be willing to pay for a download of your book. That is how to get a book published online. Just do it yourself. You circumvent the normal book publishing costs and still get some exposure. You just may luck out and get the attention of someone who thinks you could make money off of your writing. If you’d really like to hurry up the process to getting your books in print, there is another route to go. Pay to Be Published Everything is cheaper when done ‘en masse’. There are book publishers that reduce the cost of publishing by running the presses all of the time. If you’d like to know about another way of how to get a book published online, this is it. With publishing companies though, you don’t have to dream about getting your book on the shelves. The online self-publishing companies require a fee – which will be much less than if you were to try to print yourself. They use your money to get your writing into print. You have the option of publishing your own book, or for a much smaller investment, to be included in an anthology. You won’t get as much exposure as from a big name publishing company, but it will be significant nonetheless. E-Book Publishers A third road to travel if you’re wondering how to get a book published online is that of e-books. They are another form of writing that can get you the practice and exposure that you need. Instead of writing on a topic of your choice though, e-book assignments are centered on topics that a typical person will search for online. They are normally informative and how-to books. They are usually short and to the point. E-book publishers are willing to pay experienced and capable writers to create book length, researched writing. How about adding that to your resume? Publishing a book online is easier than publishing in the world of hard copy. The end result is not as glorified, but it is a step towards success in the published realm. The more experience you can get writing, the better writer you will be. As the internet becomes more depended upon, you may find yourself on the frontline of the publishing movement.