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Important Steps to Follow in Creating a Professional Digital Identity for your Job Search Having a professional digital identify is essential in finding new business or employment. Everyone can benefit from having a polished professional digital identity. It is key to advancing in any career. Of course, how you present yourself digitally depending on what type of career advancement you are going for. If you are starting a new business you will need to have a stellar website. A professional should consulted so that you have the best website possible. If you are interested in securing a new job, you can probably build your own website or just post your resume and portfolio. Trying to land an interview is much easier than striking out on your own so it takes a little less effort. However, no matter what your career aspirations are a professional digital identity is important. If your professional digital identity is lacking in credibility spend some time and effort improving it. A healthy professional digital identity will help you get the job you desire. Instead of spending money on business cards, invest in presenting yourself well on the web. People can always get in touch with you on the web. Business cards get lost in the shuffle of day-to-day paper accumulation that most people acquire. Locate all of the social networking sites you can. You can never be too well represented on the web. Of course, people like to shake hands and meet you in person. When circumstances permit, set up lunches or coffee dates to discuss projects or networking opportunities. For entrepreneurs, it is wise to stay well acquainted. The type of business you are in will influence what you have in your portfolio. If you are striving to build an online presence for your own personal business, have plenty of samples on your site. If you business is not one where you have samples to show, have coupons or special offers posted. Create a strong professional digital identity and you will attract more sales. Whether you are networking or building up business for yourself, you need to have a professional digital identity that people can respect. Provide a number of ways for people to get in touch with you and keep your information updated. Do pro bono if necessary. Do some things for free to gain exposure. First impressions have a big influence on what people think about you. In the past people were limited to physical or phone impressions. These days the way that employees first get to know most candidates is through their digital identity. A bad web site or a sloppy portfolio online can ruin your chances of getting a job. Make sure that your professional digital identity is well developed. One of the major mistakes people make when it comes to digital identity is registering for networking and social sites and posting less than favorable pictures and comments. Some employers check MySpace and Facebook to try to get a clear picture of the candidate they are interviewing or deciding whether or not to work with. If your Myspace page is full of pictures of you in your scantly clad bathing suit their decision to hire you or not becomes very easy. Do not use your real name to register for these types of sites. Or if you do, use the site in a professional manner. Set up your Myspace page in an attractive and professional way. Friends will be able to reach you but employers will also view you in a professional manner. A great way to present yourself well digitally is to have your own website. Upload your resume and include information about your work history. Employers will be able to review your work history more extensively making them more inclined to contact you.

Yes, There Really is a Freebie Santa Claus If you are a cynic when it comes to offers of free stuff, you are not alone. Everyone has had notions like “there is no such thing as a free lunch” and “if it sounds too good to be true then it probably is” drilled into their heads, and for good reason – these things often hold water. On the flip side, there ARE actually lots of places you can score some decent free stuff, if you know where to look and are willing to devote some time to hunting them down. The key to getting the best free stuff with the least amount of hassle is to stick with that healthy cynicism but to also dipping your toe in the freebie pool little by little. But why would anyone give stuff away for free? It is certainly an obvious question, but if you stop to consider it for a moment, you can see that companies actually have a lot of motivation to give away free stuff. After all, if they give you something for free, you are bound to have a little soft spot for their company, and when you are ready to part with some cash, their product may near the top of your list. Also, by giving away free things, companies can convince people to try new products. You might not want to try a new kind of shampoo if you have to pay for it, but you’d certainly be willing to give a free sample a try. You may end up loving it and switching to that shampoo for good, turning you into a paying customer. Another reason a company might give you free stuff is to complete market research. This is where getting free things can get a little complicated for some people because the products may not cost you money, but the offer may cost you a little time. A company might ask you to take a survey of your buying habits before they give you a free offer, or they may ask you to provide feedback on a regular basis as you try their product for free. Some people balk at the time commitment required here, but for other people, filling out some paperwork is a small price to pay for some free stuff. Of course, to convert you into a customer or to communicate with you about market research, a company will have to contact you, which is complicated area number two for freebie lovers. You will almost always be forced to hand over your email address in order to cash in on a free offer, and that is a recipe for opening your inbox up to a barrage of spam (many companies sell your email address to offset the costs of their free promotions, which means the number of people soliciting you can go through the roof very quickly). If you want to avoid this downside of freebie hunting, set up a special email address specifically for your freebie deals. That way all of your spam goes to this one address and your regular email you use with family and friends remains free and clear. One final note of caution about free stuff online: a lot of scammers have hit on the idea of using pretend freebie offers to solicit personal information about people or to convince people to send them money. Don’t send money, even for postage, to a company you don’t know and never, ever give out personal information online. No reputable company is going to ask for your social security number or bank account details for a freebie offer, so don’t hand them out to anyone. When in doubt, skip it and move to the next freebie.

Web Hosting - Do It Yourself Administration, Things to Consider The choice of whether or not to try to administer your own web site brings with it a host, pun intended, of issues. For most web site owners, the primary focus is naturally on creating, maintaining and enhancing the site. That often is just part of managing an entire business, for which the web site is just the means to an end. That implies there will be little interest in or time left over for technical administration like database maintenance (tuning, space management, security, bug fixes), establishing and maintaining backups to ensure they're successful and usable, email administration, disk space management, applying operating system fixes for bugs and security, and other tasks. But cost is always a factor in any business. Paying for technical help can burden the budget of a new and struggling business. Consulting fees can range from a few dollars an hour to over $100. On the lower end, the poor skill level and quality of work will make it not worth even that small amount. On the higher end, you can quickly rack up expenses that will bust your business. Permanent employees are usually somewhere in the middle of that range when you add up salary, employment taxes and more. Often, server and/or web site administration can be paid for as part of the web hosting package. That cost is usually lower than independent contracting help, but those staff are usually tasked with maintaining dozens if not hundreds of servers and sites. They can, therefore, give very little individual attention to yours. Often, novice web site owners are intimidated by some of the technical requirements for server or site administration. But, as with anything, a little familiarity can show that the knowledge required is more modest than one might expect. Administration in many cases involves fairly elementary, and frequently repetitive, tasks. These can be learned easily. Using a test site or a free hosting service is a good way to practice and learn without risk or cost, other than time invested. Once that initial hurdle is jumped over, administration can be done quickly and some even find it interesting. It allows the site owner to exercise additional control over the total product, and there's satisfaction in being able to say 'I did that' even if you prefer not to do it forever. That real-life learning experience also allows the site owner to better judge any consultants or staff that are hired. It's much easier to judge if someone is providing you with an accurate assessment of a problem if you've solved it yourself. Any time-estimate they provide to fix it can also be better calculated if you've had to do it yourself. Every web site relies on a variety of factors, usually unseen, in order to continue to function properly. But the fact is that they misbehave from time to time. Deciding whether to tackle those problems yourself depends on your available time and skill set, and what it will require to get things back on track. In other words, it's a standard cost-benefit analysis that everyone has to undertake every day in life.